Lin Greefkens's profile

Rebranding Tuscho

Tuscho 
Create a new image for the freezer specialist Tuscho.
Restyle the logo, and create 4 fresh labels for: Origin, Convenience, Enjoy and Action.
Features are: Pure, Tasty, Fresh, and Sustainable (Dutch name: 
 Puur, Smaakvol, Vers, en Duurzaam).
You use these labels as quality marks for your homemade packaging.

RESEARCH
Color research:
First I thought about the colors I wanted to use.
I looked up what the colors red, blue, yellow, green, orange, purple and gray radiate.
I also thought that cool colors suited a freezer specialist better than warm colors. So I chose between purple, blue-purple, blue, blue-green, green and yellow-green.
The final color has turned blue-purple.​​​​​​​

I also looked at what the Tuscho company stands for, and I did a font research and looked at which packaging is suitable for the freezer.
I'm going to use a minimalist font so it just has a calm look.
The vegetables come in a plastic package, and the meat just comes in a container.​​​​​​​


Moodboard:
sketch:
Uiteindelijke logo:
LABELS:
PACKAGING:
 
 
Bedankt voor het bekijken van dit project. 
Voor meer: volg me op Instagram @studio.linq
 
Thanks for viewing this project.
For more: follow me on Instagram @studio.linq
Rebranding Tuscho
Published:

Rebranding Tuscho

Creëer een nieuw imago voor de diepvriesspecialist Tuscho. Restyle het logo, en maak 4 frisse labels voor: Herkomst, Gemak, Genieten en Actie. Ke Read More

Published: